Entrepreneurship 101

Learn How To Start, Fund And Run A Small Business

Invest in your dream of running a small business!

Are you an aspiring entrepreneur wanting to start your own business, but don’t know where to start? Gain the first-hand knowledge and experiences of expert entrepreneurs. 

Learn how to successfully weave your passion into a successful business through our Entrepreneurship 101 program. Leverage your natural talents with our comprehensive entrepreneurship and business training. 

Entrepreneurs choose us for a reason – we provide budding business owners with the essential knowledge, tools and support that they will need to succeed in their new business.  

Be the best entrepreneur you can be – learn how to maximize the potential of any business – learn the tips, strategies and business fundamentals that will enable you to become a confident and successful entrepreneur.

Ultimate Academy's
Business Training
Program For Budding Entrepreneurs


Ultimate Academy®’s Entrepreneurship 101 – “Learn How To Start, Fund And Run A Small Business” training program will prepare you to start and grow a business in almost any industry. 

We are proud to offer the most comprehensive and premium business training program available today that will teach you entrepreneurship and business startup skills to enable you to jumpstart your entrepreneurial career. We train people who are both new to business and those who want to grow and expand existing businesses. 

You will learn from our team of experts who have established and grown successful businesses in different industries as well as trained and mentored thousands of graduates in starting their own businesses. This program contains quizzes, exercises, and small case studies to enable you to put into action creating your business plan, marketing plan and branding.

You will be able to utilize the best business tools, practices and techniques to start an exciting and profitable business in any industry. 

With our lifetime after-course support, you are never alone! We are here to guide you with advice, mentorship and tips to ensure you are equipped and ready to take on your new entrepreneurial journey!

Our premium business and marketing training includes business startup A to Z  from business concepts to choosing a business, securing funding, sourcing vendors and suppliers, negotiating skills, managing cash flow, hiring employees, sales & branding techniques and so much more, you will gain invaluable tools you’ll need to start and grow a profitable, successful business. 

It's Time To Start The Business You Have Always Dreamed Of!

Ultimate Academy®’s Entrepreneurship 101 – “Learn How To Start, Fund And Run A Small Business” training program is one-of-a-kind.

This business training program will equip you with many of the necessary entrepreneurial and business startup skills and tools that you require to be “Open For Business” in a short period of time through our 4-Day Live Online training or Self-Paced Home Study program. 

Learning by trial and error is time consuming and costly  this course will save you both time and money. The knowledge you will gain from this program will benefit you greatly towards your success. With a vast array of subjects covered over this program, any one of them can be a contributing factor to your success. Whether it is clarity in determining the right business for you, the best way to go about obtaining that business, securing funding or strategies to market and grow that business, gaining negotiation skills that will help save you from a bad deal with a supplier these strategies, and many more, will pay for the course many times over!

Learn about your funding options and dramatically increase your chance of getting funding!

Who is this Course For?

Have you always wanted to own your own business? Do you have a business idea that you would love to pursue? Do you think you would be great at providing a product or service but are unsure of how to facilitate the logistics of running a business? If you answered “yes” to any of these questions, this course is for you!

This course is for anyone with a passion for business. Whether you are already a business owner or wish to become a business owner, this course will provide you with the tools and business fundamentals needed to succeed as an entrepreneur. 

It doesn’t matter if you have basic or no business knowledge – we ensure you will gain a solid foundation of knowledge that will be helpful when starting or expanding a business. This program is designed for people to launch and run a business in a fraction amount of time that it would take you on your own.

You will be able to use this knowledge when evaluating the viability of any business idea, analyzing your competition, deciding if you would like to go solo or pursue a business partnership, launching your business and much more. 

This course is not industry-specific. There are business fundamentals that exist across virtually all industries – we will be covering these fundamentals so that you can take this knowledge and apply it to any business, regardless if you are in food services, real estate, health and wellness, wholesale trade or any other industry. 

Having business startup and entrepreneurial knowledge and skills will help you make informed, smart and effective decisions for your business.

Interested In Franchising?

One Key
To Success
Is Having A Mentor


When entrepreneurs are asked about what they contribute their success to, they often mention having a mentor. With their knowledge and experiences, mentors act as a guide and support system for people in business. 

Your passion for creating a product or service is the heart and soul of why entrepreneurship is right for you. Enrolling in this training program will enable you to bring your passion to life. This course is designed to provide you with not only business training during the program, but also mentorship and support after the program.

This course is designed to provide you with an easy-to-follow guide to start and grow your own business. This program will give you the equivalent of many years of experience so that you have the foundation needed to go forward in business.

We also encourage our graduates to find mentors within the industry that they will be in to receive valuable and insightful industry-specific advice along their journey. 

Course Overview

Entrepreneurship 101 is an live online course that is held via Zoom. Each class is comprised of a handful of people that will learn from one another and participate in engaging discussions that will solidify a fundamental understanding of business and entrepreneurship.

In this course, you will learn directly from our business team including, Eileen Taylor, co-founder of Ultimate Academy® and successful entrepreneur that has started and built numerous businesses in various industries. You will also learn from Greg Taylor, business coach and co-founder of Ultimate Academy® and Darcy Speed, an educator, instructor and business specialist. 

Ultimate Academy® has helped thousands of graduates discover entrepreneurship. 

In this course, you will learn…

This comprehensive training will save you thousands of dollars in coaching!

Market Research

Starting a business without conducting market research is never a good idea. Before spending a significant amount of your time, money, and resources to start and build up your business, it is always advised to research, and potentially test, your business idea to make sure it is viable. 

Market research helps to determine if a business idea is viable or not. By conducting market research, you can avoid spending potentially years working on a business idea that is not viable.

In Entrepreneurship 101, you will learn how to determine if there is a demand for your product and/or service, who your competition is and the potential trends that can affect your business.

During the program you’ll have the opportunity to get our team’s input on your business idea.  

Market research will help you to make the right decisions on whether to proceed or make any suitable changes to your product or service before going to market. 

Thinking of Buying or Selling a Business?


Buying a business can be a great opportunity. Just like any other investment, there are key questions to consider:

  • Is this business right for me?
  • How do I evaluate a business?
  • Who can assist me in purchasing a business?
  • Does the business generate a consistent profit?
  • Does the business have an established customer base?
  • What is the cost of purchasing the business?
  • What terms should be negotiated?
  • Which businesses are ideal to purchase?


When you are selling a business, there are key things to consider to maximize the value of the business and have a seamless sale. Some points to consider are:

  • How do I prepare the business for sale?
  • How do I determine the value of my business?
  • How do I receive the maximum value for the business?
  • What should I look for in a buyer?
  • How do I protect myself as the seller?
  • How much tax will I have to pay on the sale?
  • Should I hire an advisor to assist in the sale?
  • What exit terms would be appropriate?

Start A Business You'll Love

If You Can Imagine It, You Can Do It!

Accelerate your path to your first $100,000 in sales through our extensive business training!

Learn How To Protect Your Business Idea

Knowing how to protect your product or service will enable you to reap the benefits of your time and investment in your business idea.

You’ll learn all about intellectual property and how to obtain the rights to your idea through copyright, trademarks, patents, and trade secrets.

If your dream is to expand and grow your business, knowing how to protect your business idea is crucial
right from the start. We’ll provide you with the information needed to protect and expand your business with full confidence!

Creating Your Business Plan

Formulating a business plan will assist you in thinking like an entrepreneur as you analyze and create the different aspects of your business. Like any well thought out and detailed plan, it will lead to a greater chance of success for you and your business.

Having a solid business plan in place is often a necessity to obtain funding and business support that will enable your business to come to fruition and grow. A business plan will also help you to consolidate your company’s goals and help you achieve objectives you set out.

A professional business plan contains components such as an executive summary, business description and products/services, to marketing strategies, competitive analysis, business operations and more – you will learn about each component and review examples of each section with the templates provided.

It is to your benefit to create a solid business plan. Not only is a business plan key when launching your business but according to recent research, companies with a business plan grow 30% faster than those without. Entrepreneurship 101 will provide you with the fundamentals to building a solid business plan.

Building Your Team

Hiring Employees Versus Contractors

Should I hire an employee or is it best to hire a contractor or subcontractor? What is the difference between them, and which role is the right one for my company? These are two questions many business owners will ponder.

In Entrepreneurship 101, we will explore the different options, roles and responsibilities of hiring employees, contractors, and subcontractors, as well as the contexts that call for one role over the other. We’ll discuss the benefits of working with each role and how to navigate the relationship between business owner, employees and contractors.

As your business expands, hiring staff becomes imperative. You will want to make sure you set up each new employee in a professional manner. To ensure you have the foundation of knowledge needed to facilitate this process, we will cover topics such as payroll deductions, the different types of registration and submission requirements, insurance coverage, including Worker’s Compensation, and more!

Run Your Business with Confidence

Once you have tested your business idea, conducted market research, developed a business plan and established funding – where do you go from there? As part of our program, you will learn the core aspects of running a business effectively.

From managing positive cash flow, to maintaining inventory, to facilitating customer care, to attaining suitable business insurance, we will highlight and discuss the key components every business owner must know to run their company.

A business owner may have a solid product or service, but if organizational and planning skills are not fostered, and the day-to-day components are overlooked, the business may not be able to flourish to its true potential. 

Part of efficiently running a business is finding and hiring the right people, which is why we cover the hiring process by highlighting key steps such as posting a position on a job board, conducting interviews, and reviewing candidates.

Entrepreneurship 101 Business Training


Upon successful completion of Ultimate Academy®’s Entrepreneurship 101 – “Learn How To Start, Fund And Run A Small Business” training program, you will receive a certificate of completion as well as a certification seal in recognition of your achievements.

This certification displays your professionalism and provides you with entrepreneurship and business startup knowledge. It will represent your training in conjunction with your unique character to grow as an entrepreneur. 

This certification reflects your commitment to entrepreneurship and endeavoring to operate at the highest ethical standards, while exhibiting honesty, integrity and professionalism.

You will be joining The Ultimate Academy® Alumni community of fellow entrepreneurs.

The Entrepreneurial Mindset

We often think of an entrepreneur as someone who takes risks, but an entrepreneur must possess other qualities and characteristics to fuel their success.

Entrepreneurs are curious, analytical, creative and gatherers of information. They are dreamers who are passionate about reinventing a product or service or creating a newer, innovative concept or idea.

Entrepreneurs need to be practical in nature. They come to understand the amount of time, money and effort required to orchestrate the production and delivery of their product or service – but it becomes a labour of love. Just as important, they are constantly forward looking and asking the question, what is next in their quest to adapt, improve and grow their company.

Not sure if you have the entrepreneurial mindset? Our bet is you do. It may just be undiscovered, and as you pursue the idea of becoming an entrepreneur, this mindset will begin to unravel and flourish. 

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Learn How To Start, Fund And Run A Small Business

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The Numbers You Should Know

92% of business owners believe that having a website is the most effective digital marketing strategy. - embroker.com
93% of small and medium business owners believe mentorship was critical to their success. - smallbusinessbc.ca
97% of self-employed people do not plan on returning to traditional work. - freshbooks.com
87% of mentors and mentees feel empowered by their mentoring relationships and have developed greater confidence. - pushfar.com
78% of small business owners say their businesses are profitable. - guidantfinancial.com
E-learning increases retention rates by 25 to 60% while retention rates of face-to-face learning are 8-10%. With e-learning, students are more in control of their learning experience. - shiftlearning.com

Funding for A Business

One of the many topics that will be covered in the 4-day program is funding for a business. Funding is essential when starting a business.

Learn How To Start, Fund And Run A Small Business

As part of determining which type of business is for you, researching to get ideas about different industries will be a great starting point. In addition, class discussions will widen your scope of possibilities. 

Many businesses do not require prior industry experience or are very easy to learn. You may already possess industry experience which would be an asset. Often, business experience is transferrable from one industry to another.

We will provide you with a solid foundation of non industry-specific business and entrepreneurship fundamentals from our years of business experience. This can be applied to many different industries and often, there are many similarities between industries.

Practical and Affordable
Business Training

Business and entrepreneurship training can be timely and costly. However, it does not have to be this way. Hiring a business coach and paying high monthly fees for weekly phone calls or learning things slowly by trial and error is not the only option. Instead of spending several thousands of dollars on coaching, you will have a defined program and guide to quickly get your small business up and running.

This program is designed so that you can immerse yourself in the entrepreneurial world, learn a large amount of information in a short amount of time and have the foundation needed to start your business for a fraction of the cost. That combined with the complimentary ongoing support of our business team, the cost of this course will pay for itself!

This program is designed so that you can immerse yourself in the entrepreneurial world, learn a large amount of information in a short amount of time and have the foundation needed to start your business for a fraction of the cost. That combined with the complimentary ongoing support of our business team, the cost of this course will pay for itself!

Marketing Your Business Venture

Marketing is the key to success for any business - this starts with branding and market position.

In this course, you will learn: 

The value of market research to determine your target audience, competition and industry trends.

Building a unique brand that is representative of your vision.

Creating an effective business and marketing plan that will reflect your company’s sales goals.

Highlighting the unique value of your product and differentiating yourself from the competition.

Price point analysis to achieve the specific marketing and sales goals.

Key elements to a successful brand and product launch.

Establishing an action plan and raising awareness for your product.

Being the ambassador of your brand and company.

Creating powerful marketing that is informative, concise and enticing, that will play a significant role in the success of your business.

The value of marketing scripts and how to get maximum engagement from your marketing campaigns. 

The importance of engaging and aesthetically pleasing website and social media presence.

Leadership & Teambuilding

Developing leadership and teambuilding skills are key as your business starts to grow. 

Effective leadership can have many benefits such as attracting and retaining the best people to help you fulfill your entrepreneurial dream.

Nurturing talent and creating an environment where everyone can be their best and are motivated will benefit your company’s productivity, growth and profits.

You will learn leadership and team building skills in this program.

Many new entrepreneurial ventures start out with a team of one. As the need arises to obtain help with certain tasks or as new roles are created, there is an opportunity to create a wonderful environment by bringing on the best people for each role and those that would fit with the company culture you are looking to create.

So much of the team’s and subsequently the company’s success will come down to how effective the leader is. Learning and applying great leadership skills can have a huge effect on the trajectory of the company. A strong leader will be able to bring out the best in each team member and have everyone feed off each other creating a leveraged environment where; as the philosopher Aristotle said. “the whole is greater than the sum of its parts”.  

Traits of strong leadership…

Become the best leader you can be. Build the best team possible and let many benefit from your entrepreneurial dream.

Two Different Learning Methods

Live Online Classroom

You can take our 4-Day Live Business Training through our Live Online Class from anywhere in the world.

This is an easy-to-use online classroom operated via Zoom.

We live-stream the course where your instructors, Eileen and Greg Taylor and Darcy Speed, will be live on camera teaching their respective specialties throughout the day.

You can participate from the comfort of your own home; all you need is a computer, tablet or Smartphone.

You will be able to see and hear the other students as well as the instructors, and you will have the opportunity to ask questions, share and engage in class discussion.

One of the benefits of our Live Online Class is that we offer small intimate class sizes with approximately 4 to 6 students per class for an interactive, educational, engaging and motivational learning experience. 

Class hours are from 9:00 AM to 4:00 PM EST.

All live online classes include access to the video recording of the online class. 

Video Recording Of The Online Classroom

Our Video Recording Of The Online Classroom is an fantastic option if you are unable to attend our Live Online Class. 

You decide the timeline that you complete the course. There is no time limit, take as long as you wish to watch the recordings of the 4 days of class. Watch as many times as you like.

You will go through the course content at your own pace and do your quizzes and assignments as you go through the class. Each quiz and assignment is taken up during the program so you will be able to see exactly how you did and the rationale for each answer.

This allows our students the comfort of knowing their hard work and dedication is our first priority!

At Ultimate Academy®, we offer live and on demand learning with continuous personalized mentoring to ensure you feel connected and engaged.

From our Founders Eileen and Greg Taylor to our Manager of Student Services, Tutoring & Administration, Jill Taylor and her team, we are here to serve you. We are just a call, click, or text away.

We will be with you throughout your entire educational journey.

Your very own manual on how to run a business!

Two Options For Manuals

Hard-Copy Manuals

With our Hard-Copy Manual option, the manuals will be shipped via FedEx right to your door to utilize during your course.

Our 600 page, full colour multi-volume manual set and business workbook will be your key resources both during and after the course.

These manuals are extremely detailed and visual, so feel free to make notes and highlight key sections for your ongoing reference.

Book your class today!

Online Manuals

Our Online Manual option is ideal for all students, whether you are doing the Live Online Class or Video Recording Of The Online Class.

The Online Manual is exactly the same 600 page full colour multi-volume manual and workbook as the hard copy version.

This option is eco-friendly and easy to use, and is accessible through a computer, laptop or Smartphone.

Free Class Retakes For 3 Years

As an Ultimate Academy® Graduate, you are welcome to come back and take your course again, absolutely free, as many times as you like, for three years!
You may take any part of the course or complete the entire course again - it is up to you. No catches, no strings attached, no conditions. Simply reach out to our booking department to schedule your class retake whenever it works for you. 

100% Satisfaction Guarantee

Graduates may take unlimited class retakes of their Entrepreneurship 101 course free of charge for 3 years!
Why do we offer this? We offer Free Unlimited class scheduled retakes of Ultimate Academy®’s
Entrepreneurship 101 course to give you peace of mind. Should you feel that given the vast amount of information
covered in the course, that you would benefit from attending the course again, you are welcome to do so.

Fast track your business launch!

Entrepreneurship 101 Business Support Plan

Imagine having access to your own personal business team, assisting you on your entrepreneurial journey.

This support plan is included with your course. As an entrepreneur starting out, our team is here to provide you with a range of support services from administrative to business to technical support, answering any questions you have as you set up each area of your business. 

You will have all the information and resources you need at your fingertips, giving you the confidence to succeed.

This plan is unlimited and never expires.


Strong guidance and motivational support have proven to be effective for many entrepreneurs who are following their passions. Our Entrepreneurship 101 Business Support Plan is led by our Co-Founder & Business Coach, Greg Taylor. 

We are committed to helping you establish, market, and grow your business and achieve your dreams.

As part of our commitment to your growth as an entrepreneur, we offer our graduates free course retakes for up to 3 years.

From the moment you enroll, through graduation, to the start of your business, Ultimate Academy® has you covered.

Whatever you need, we are here for you!

Ultimate Support Hotline

You can contact our team directly through our Ultimate Support Hotline. You will have access to our team of experts whenever you need advice. Our services are available to you in which ever way you prefer, from email, by phone or live chat.​

Learn How To Become a Successful Entrepreneur!

Join the thousands of other female entrepreneurs that have chosen Ultimate Academy® to start their dream business. 

Receive the best training, tools and support, and ensure your greatest chances of success, as you embark on your entrepreneurial journey. 

Gain the independence you have always desired. Follow your dream and start your new business today. 

"I highly recommend Ultimate Academy®. I did the online Entrepreneur 101 course. I am happy I decided to go ahead with it. Before the course, I was overwhelmed and had no idea where I'd begin on my new business adventure. Now, after this course. I am confident and have clear directions and easy steps in the manuals to go to for the information I need to be successful. I am extremely happy I chose Ultimate Academy®. I look forward to my next course with them digital marketing!"
Deanna D.
"The Entrepreneur 101 class gave me the tools and confidence to create and launch my new business. The Design and ReDesign class was a wealth of knowledge that I will rely on as I start my business. The instructors are kind, knowledgeable and engaging. I will return for additional classes with Ultimate Academy. I highly recommend!"
Tami L.
"This course did so much not only for my self confidence in starting a business but giving me so many tools to get started. I feel like I am on the right track and have all the skills to actually start up a business with success."
Laura M.

Enrol now and 10x your plan to success in your business!

Ways To Learn

4-Day Live & Recorded Online Class


SAVE Up To $1000

Get 12 Months To Pay Interest Free

Have A Business Question or Want To Learn More?

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