Vacant Property Staging:

Turning Empty Homes into Sold Homes

Vacant properties can be a tough sell—most buyers struggle to envision how an empty space could feel like home. Without furniture, rooms can seem smaller, less functional, and lack warmth, making it harder for buyers to connect emotionally.

That’s where vacant property staging comes in. By strategically placing furniture and accessories, you create inviting, livable spaces that highlight a home’s best features, showcase its potential, and make a lasting impression on buyers.

Why Vacant Property Staging Works

When buyers walk into an empty home, they often struggle to envision how the space can be used. Without furniture and décor to provide a sense of scale and function, rooms may appear smaller, colder, or even impractical. Staging fills in these gaps, helping buyers form an emotional connection to the home.

A well-staged property does more than just look appealing—it highlights key features, enhances flow, and creates a welcoming atmosphere that makes the home feel move-in ready.

The goal is to remove uncertainty for buyers by showing them how the space can support their lifestyle.

Buyers need a vision – Staging adds warmth, purpose, and flow, helping buyers visualize how they can use the space. A well-staged home feels move-in ready, increasing its appeal and value.
A blank canvas for creativity – With no decluttering or purging required, you can create a polished, market-ready space that aligns with current trends and buyer expectations
Furniture tells a story – The right furniture defines a room’s function and enhances its best features.
- A sleek, modern loft with minimalist pieces and statement lighting attracts young professionals.
- A cozy sectional, reading nook, or home office setup appeals to families.

Planning for a Successful Staging

Preparation is key when staging a vacant property. Consider:

How many rooms will be staged?
- Every staged bedroom should have a properly dressed bed with pillows, a comforter or duvet, and accent cushions.
- A staged dining area with a table setting, fresh flowers, and proper lighting enhances the space’s appeal.
What style fits the home and neighborhood?
- A modern condo requires a different look than a suburban family home.
- Luxury properties may need high-end furnishings, while urban lofts benefit from contemporary, open-concept layouts.
- Understanding the market ensures a design that speaks to potential buyers.
Do you have enough inventory?
- A successful staging requires a variety of furniture, lighting, rugs, art, and décor.
- If inventory is limited, partner with furniture rental companies or invest in versatile, high-use pieces that can be reused in multiple stagings.

Furniture Rental: A Smart Solution

If you’re just starting out—or need a specific style—furniture rental is an excellent option. Many companies offer:

A variety of styles, from modern to transitional, allowing you to match different properties.
Multiple sets of popular pieces, ensuring consistency across stagings.
Delivery, setup, and pickup services, saving time and effort.

Setting up a business account gives you access to preferred pricing, exclusive inventory, and flexible rental terms. Many companies also offer customized packages based on property size, helping you stay within budget.

Be mindful of rental durations and pickup logistics to avoid extra fees. If a home doesn’t sell quickly, negotiate extensions or discounted long-term rental rates.

What Rooms Should Be Staged?

While staging the entire home isn’t always necessary, these spaces make the biggest impact:

Entryway – Sets the tone for the home. A console table, mirror, and fresh greenery create a welcoming first impression.
Living Room – The heart of the home; should feel inviting and functional. Use a well-sized sofa, accent chairs, and a coffee table to define the space.
Dining Room – Helps buyers picture entertaining. A fully set dining table with place settings and a centerpiece makes a statement.
Kitchen – Even small touches like barstools at the island, a bowl of fruit, or stylish canisters make a difference.
Family Room – A comfortable, functional space buyers can picture themselves in. Arrange seating conversationally, add a throw blanket and books for warmth.
Foyer/Hallway – Creates flow and continuity. A bench or framed artwork makes the space feel intentional.
Powder Room – Small but important—a fresh towel, decorative soap, and a small plant make it feel polished.

For luxury properties, staging home offices, patios, and finished basements can increase perceived value.

Estimating a Staging Project

Providing an accurate estimate ensures a smooth process for both you and the client. When calculating costs, consider:

Full-service staging fees – This typically includes design consultation, selection and arrangement of furniture and décor, and removal after the home is sold.
Furniture rental costs – If using rented furniture, the total rental duration and delivery fees should be factored in.
Accessory rentals – Items such as artwork, rugs, lighting, and decorative accents help complete the look and should be included in the estimate.
Labor costs – Staging involves time for setup, styling, and breakdown after the sale. If you’re working with a team, ensure labor costs are accounted for.
Storage fees – If you own staging furniture and need storage between projects, those costs should be built into your pricing structure.
Transportation costs – Factor in fuel and mileage if you are transporting inventory to and from the property.

Providing a clear, detailed quote upfront helps clients understand the value of staging and sets expectations for the scope of the project.

Vacant property staging is about creating an experience. A well-staged home tells a story, guiding buyers to envision their future in the space. It turns an empty house into a place where they can see themselves hosting dinner parties, relaxing after a long day, or waking up to a bright, inviting bedroom.

Done right, staging eliminates guesswork, enhances the home’s best features, and makes an emotional connection with buyers—often leading to faster sales and higher offers.