Elevating Curb Appeal
When prepping a home for sale, most of the focus tends to be on the interior—perfectly arranged furniture, fresh coats of paint, and carefully curated décor. But first impressions happen before buyers even walk through the door, which is why curb appeal is just as important.
A well-maintained, inviting exterior sets the tone for what’s inside and can leave a lasting impression. From the front entrance to the driveway, a polished exterior makes a home feel move-in ready and welcoming—exactly what potential buyers are looking for.
Whether you’re a home stager, real estate agent, or just getting started with staging, giving attention to the home’s exterior is a strategic way to boost its value and overall appeal.
Why Curb Appeal Matters in Home Staging
Buyers start forming opinions the moment they arrive.
A fresh, well-kept exterior signals that the home has been properly maintained and cared for, while peeling paint, overgrown landscaping, or a cluttered driveway can raise concerns about potential upkeep issues inside.
Curb appeal helps build buyer confidence. A tidy entryway, neatly trimmed plants, and a clean driveway create an immediate sense of order and pride in ownership.
Even small exterior updates can subconsciously reassure buyers that the property has been well taken care of, increasing the chances of a positive impression and a strong offer.
Key Areas to Focus on for Exterior Staging
The Front Door: A Home’s First Handshake
- A fresh coat of paint goes a long way—Benjamin Moore’s® Onyx is a bold yet classic choice.
- Peeling or faded paint? If the weather allows, a quick refresh makes a big difference.
- A seasonal wreath and a clean doormat help create a warm, inviting entryway.
- Sparkling clean windows and doors enhance the overall polished look—consider recommending a professional cleaning if needed.
Driveway & Walkways: Clean and Uncluttered
- The driveway isn’t a storage space—recreational vehicles, trailers, or snowmobiles should be tucked away.
- On open house day, clear all cars from the driveway to showcase the full space.
- Garbage and recycling bins should be kept out of sight, not front and center on the driveway.
- A good power wash can remove dirt, oil stains, and weeds, instantly freshening up the driveway and walkways.
- If the driveway is looking worn, a fresh coat of black tar can give it a like-new appearance.
- In colder months, ensure all snow and ice are cleared from pathways for a safe, welcoming entrance.
Landscaping: Small Changes, Big Impact
- A well-maintained garden signals care and pride in the home.
- Trim overgrown shrubs, especially if they’re blocking windows or pathways. If the homeowner isn’t able to do this, suggest a landscaper.
- A layer of black mulch is an easy, cost-effective way to revive flower beds.
- Solar lights along walkways add a soft, inviting glow in the evening.
Outdoor Lighting: Enhancing Features and Safety
- Make sure all exterior lights are in working order and turn them on for evening showings or open houses.
- Consider updating outdated fixtures to give the home a more modern look.
- Well-placed lighting can highlight architectural details and landscaping, making the home feel more elegant and inviting.
A Well-Staged Exterior Brings It All Together
Home staging is about creating a space that feels warm, well-cared-for, and move-in ready—and that starts the moment buyers arrive. A polished exterior sets the stage for the entire showing and can shape first impressions in an instant.
Before listing a home, step back and look at it through a buyer’s eyes. Does it feel inviting, or does it signal that more work needs to be done?
Simple upgrades—like a fresh coat of paint on the front door, neatly trimmed greenery, or a freshly cleaned driveway—can dramatically improve curb appeal and help a home sell faster (and often at a higher price).
