How to Create a 10-Second Marketing
Message for Home Stagers

Ever been asked, “So, what do you do?” and found yourself rambling, giving a vague answer, or underselling your expertise? You’re not alone. Many home stagers struggle to sum up what they do in a way that’s clear, concise, and compelling.

That’s why having a 10-second marketing message is essential. Whether you’re networking, talking to a real estate agent, or chatting with a homeowner, you want to sound polished and confident while making an impact.

A great introduction doesn’t just explain what you do—it positions you as the expert, creates interest, and makes you memorable.

Why This Matters for Home Stagers

You only get a few seconds to make a lasting impression, and that can be the difference between gaining a new client or being forgotten. A well-crafted introduction ensures you:

Build credibility – People take you more seriously when you communicate with purpose. It signals that you’re a professional, not a hobbyist.
Create opportunities – A compelling introduction sparks curiosity, leading to conversations, referrals, and new business.
Stay top-of-mind – The easier your message is to remember, the more likely people will think of you when they need a home stager or want to refer you.

This is especially important in networking events, open houses, or industry meetups where you might only have a few moments to introduce yourself before moving on.

If your introduction is strong and polished, it leaves a lasting impression and opens the door for follow-up conversations.

Common Mistakes to Avoid

Many home stagers make the mistake of either saying too little or too much. Here are a few pitfalls to watch out for:

Being too vague – Saying, “I do home staging” doesn’t explain what makes you different. Potential clients need to understand how your services benefit them.
Over-explaining – If your introduction sounds like a long-winded sales pitch, you’ll lose their attention before you finish your first sentence.
Lacking a clear takeaway – If people don’t fully grasp what you do and how it helps them, they won’t think of you when they need staging services.

A good introduction should be concise, engaging, and easy to repeat. You want others to be able to describe your business just as easily as you can.

How to Craft a Strong 10-Second Introduction

Think of your introduction as a mini-commercial for your business. Keep it short, engaging, and memorable by including these key elements:

Your name – “Hi, I’m [Your Name].”
Your company – Establish your brand and credibility.
What you do – A simple and impactful explanation of your services.
Your unique value – What makes you different? How do you help clients?
A call to action – Give them a reason to continue the conversation.

Example of a Strong Introduction

“Hi, I’m [Your Name], owner of [Your Company]. I specialize in staging homes to attract buyers and increase offers. My goal is to help real estate agents and homeowners create spaces that sell faster and for top dollar. If you have a listing coming up, I’d love to chat about how staging can help!”

This message is clear, easy to remember, and creates an opportunity for further discussion.

Tips for Making Your Introduction Even More Effective

Practice out loud – You don’t want to sound robotic, but you also don’t want to blank out when someone asks what you do. Repetition helps your message flow naturally.
Keep it conversational – Fancy industry jargon doesn’t impress—it confuses. Stick to simple, engaging language.
Use pauses and emphasis – A well-placed pause can make your message more engaging and easier to absorb.
Adjust it based on your audience – Your introduction should be flexible:
- If speaking to a homeowner:
  “I help homeowners stage their homes so they stand out in the market and attract more buyers.”
- If speaking to a real estate agent:
  “I work with real estate agents to help their listings sell faster and at a higher price.”
Avoid sounding overly rehearsed – The goal is to sound natural and confident, not like you’re reciting a script.

Your 10-second marketing message isn’t just about having an answer when someone asks what you do—it’s about turning everyday conversations into business opportunities.

A polished introduction helps you stand out at networking events, making it easier for real estate agents to remember and refer you. It also increases the likelihood that homeowners will reach out when they need staging services.

Take a few minutes to refine your introduction and practice it—you never know when the next big client or referral will come your way!